Business cards are the #1 best selling product category at Vistaprint. My task was to lead a cross functional imagery team to both optimise current product pages as well as launch new products. Here are some use-cases of the work I’ve done as both Art Director and Designer.
PRODUCT PAGES
Before
ART DIRECTION
As lead designer for the North America Small Format Category Experience team at Vistaprint, my task was to oversee and guide the visual creation of assets to be used on Product and Category pages for the North American market. I lead and worked with a cross functional imagery team consisting of designers, photographers, 3D artists and retouching artists.
Before
CATEGORY PAGE
We were tasked with building a net new category page for Vistaprint’s #2 product category - Postcards. I worked with a cross functional team of Product Managers, Site Merchandisers and Copy writers to wireframe and build the user experience for this category page.
I lead a cross functional team of photographers, 3D artists and retouching artists to create all the assets for the category page. I was in charged of designing the whole page and had to work within several technical constraints to create an eye catchy category page that highlights the different product attributes and options for postcards.