Magic Eden, an NFT marketplace platform, approached Kreative Lab to refine and define their visual identity. They sought assistance in developing a visual design system to create a more cohesive brand identity. This guide helps increase cohesion and productivity, enabling designers to craft social media posts and other collateral more efficiently by following the established guide. They wanted an identity that is cheeky, fun and never too serious - keeping in line with the general vibe of the world of NFTs.